Founder of Four Sigmatic - a functional foods company making the world’s most nutrient-dense foods more delicious and easier to consume. In my experience, being an entrepreneur is a constant lesson in ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

The next time I start a college, I’d like to hire Thomas E. Ricks as the provost. Even before Ricks wrote his excellent new volume First Principles, he would have been a strong choice to direct the ...

In an increasingly creative-driven world, having the best ideas are essential to getting ahead. Few people know that better than Elon Musk, who recommends coming up with new ideas with the "first ...

The 2016 presidential election inspired Thomas Ricks, as it did many other Americans, to ponder existential questions. The Pulitzer Prize-winning author gets right to the point in the prologue to his ...

The fundamental concepts or assumptions on which a theory, system, or method is based. – Oxford Languages First principle reasoning breaks down complex problems into their most basic, foundational ...

“Divine am I inside and out, and I make holy whatever I touch or am touch'd from” (Walt Whitman) In any field of endeavor, there are core assumptions that serve as a foundation for more complex and ...