When you visit a Web site, the communications between your PC and the site's server constitute Web traffic. The amount of traffic and the details of each visit are extremely valuable information to a ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Craig Macfarlane, chief technology officer of StudentAdvantage.com, smiles incredulously as he studies the numbers: 4.7 million unique users logged onto his company's FansOnly.com Web site in December ...

I am bullish on Similarweb stock as I believe the company will see sustained multi-year tailwinds from the demand for web-traffic and data analysis. Similarweb operates a platform that allows ...

Ready to learn a quick-and-easy way to get traffic predictions for any amount of time in the future? Seriously. This article will show you how you can: While we’ll be going through running the code to ...

When it comes to monitoring real-time web traffic, having the right analytics tool is crucial. Both Plausible and Clicky are popular alternatives to Google Analytics, but they offer different ...

You’ve launched an online campaign. Now how do you measure its success? Despite all the data that can be sliced, diced, scrutinized and parsed, the process of tracking what’s working — and what isn’t ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the key reasons why web analytics matters for businesses. At present, ...

When someone first mentioned to me that reports created by running raw access logs through software such as Analog did not meet the needs of high level management, I was caught off guard. “What could ...

Google has officially launched Analytics, a robust new web analysis system that provides site owners with traffic metrics and massive amounts of useful marketing data. Based on technology originally ...

A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic ...

Researchers from UC Berkeley and Intel labs will present at a forum next month a study showing how encrypted web traffic can be analyzed to determine intimate details about Internet users. For the ...