In its latest effort to keep customers shopping, Walmart has announced a new upgrade to its virtual try-on software for online shoppers. Dubbed Be Your Own Model, the technology allows consumers to ...

Virtual try-on tech is taking the guesswork out of fit and offering more flexibility for customers. It may also be better for retailers' bottom lines because it can decrease return rates. Virtual ...

New research shows consumers' concerns about privacy when trying on clothing virtually can be reduced by making the technology versatile and easy to use. While more and more people are shopping online ...