Virtual reality has been a game-changer in many industries, from entertainment and education to real estate and retail. When it comes to incorporating VR in advertising, the possible use cases are ...

While advertising in virtual reality is hardly a mass market reality, some new insights are indicating that there are some ways of doing it better than others. In a test of ads inside a virtual ...

More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences. Most of us know how augmented reality (AR) is ...

Advertisers tend to feel out of touch with gamers. But they also want to be part of online gaming communities that attract millions of players from around the world. So brands increasingly rely on ...

Artificial intelligence. Machine learning. Virtual reality. Augmented reality. Mixed reality. ChatGPT. These are just a few of the many new technologies that are confronting marketers and literally ...

Virtual reality (VR) is a $14.84 billion dollar market, and it's getting bigger. It's hard to miss the tide of technology moving closer and closer to virtual reality. Soon, most big tech companies and ...

VR isn’t just a disrupter — it’s an earthquake reshaping the marketing landscape, with industry giants like Lexus, McDonald’s, Beefeater, and Chik-fil-A bringing virtual reality marketing to the ...

Virtual reality is big, and sooner or later, every business big or small, needs to answer the question of how that company's business model adapts to this new technology. The three important things to ...

While it is becoming more commonplace in the gaming realm, the technology hasn’t quite hit the mainstream yet, so stills holds a certain wow factor for people as they see themselves transported into ...

At the convergence of VR, AR, and cryptocurrency lies the Metaverse. Brands are on notice, as it might change how we work, and live, forever. Although the Metaverse’s infrastructure is still being set ...

The developments in virtual reality (VR) really hit the headlines this year. It has been a steady build up to this point, but the technology has finally entered the mainstream, clearing the way for ...