The NCAA unearthed another revenue stream Friday when Division I leaders approved patches for uniforms in a move that could generate millions to fund athletic departments that are looking for new ways ...

When LeBron James takes the court tonight for the Los Angeles Lakers, his uniform will look a bit different than that of his teammates. James will debut a new jersey patch celebrating his ...

Track college sports jersey patch sponsorship deals with SBJ’s directory — schools, sponsors, sports covered, and the ...

The leader of the largest multimedia rights holder in college athletics is confident sponsor patches will begin appearing on team jerseys sooner than later with schools under pressure to find new ways ...

PITTSBURGH — The NFL is starting a new holiday tradition for teams playing around the Christmas holiday. The four teams competing in the NFL Holiday Remix, the Steelers, Chiefs, Ravens and Texans, ...

It’s a Saturday afternoon and you’re locking in on a college football game from the SEC or Big Ten. Or imagine, you’re watching a college basketball double header with Auburn vs. Kentucky followed up ...

The Los Angeles Dodgers take on the New York Yankees in the 2024 World Series. As is tradition, each team's uniforms will be adorned with a World Series patch to commemorate the annual arrival of the ...

The NCAA unearthed another revenue stream Friday when Division I leaders approved patches for uniforms in a move that could generate millions to fund athletic departments that are looking for new ways ...