Uber is best known for moving people and delivering food. However, something small but potentially profitable is growing at the company.

Uber wants advertisers to level up their marketing by tapping into data on the millions of rides and deliveries its users order every day. The ride-hailing giant's ad division is announcing the launch ...

Uber Technologies has filed a lawsuit against UK-based Fetch Media, a Dentsu-owned company, alleging that the mobile ad agency misrepresented the effectiveness of its mobile ads and failed to prevent ...

What began as a fun and clever commercial went too far when it made light of a serious life-threatening allergy, forcing Uber Eats to change it after backlash. Uber Eats released a 60-second Super ...

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which ...

The commercial features stars forgetting obvious facts about their lives. Jennifer Aniston can't seem to remember her iconic "Friends" haircut in a new Uber Eats commercial. In the new ad, which ...

Add Yahoo as a preferred source to see more of our stories on Google. A new California ballot initiative backed by Uber is drawing attention after airing a Super Bowl ad and igniting a political fight ...

Uber is launching an insights platform for marketers called Uber Intelligence. It has partnered with LiveRamp to aggregate users' data without revealing their identities. Uber has said its ad business ...