Uber wants advertisers to level up their marketing by tapping into data on the millions of rides and deliveries its users order every day. The ride-hailing giant's ad division is announcing the launch ...

Burger King ditches its longtime King mascot in a self-aware ad that debuted during the Oscars. The spot spans seven decades ...

Uber is best known for moving people and delivering food. However, something small but potentially profitable is growing at ...

Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which ...

Holiday campaigns are a blood sport. ’Tis the season for joy, sure, but it’s also the moment every brand is fighting for a spot under the tree. For Japanese beauty giant Shiseido, Christmas is the ...

What began as a fun and clever commercial went too far when it made light of a serious life-threatening allergy, forcing Uber Eats to change it after backlash. Uber Eats released a 60-second Super ...

Uber Technologies has filed a lawsuit against UK-based Fetch Media, a Dentsu-owned company, alleging that the mobile ad agency misrepresented the effectiveness of its mobile ads and failed to prevent ...

Uber said Wednesday that it has launched an advertising division and new ad format called Uber Journey Ads that uses first-party data to target users within the app. The division is made up of a team ...

Add Yahoo as a preferred source to see more of our stories on Google. It’s a trope of Super Bowl ads these days: Big brands laden their commercials with big stars, some in featured roles, and others ...