Looking to spruce up its DVR product line -- and tiptoeing around some ad-skipping controversy -- TiVo is adding a feature to a new unit allowing a user to skip an entire commercial break. With one ...

TiVo CEO Tom Rogers did his best last week to paint the DVR marketer as an advertiser ally in combating ad-skipping, even as he touted TiVo's principal appeal to consumers: ad-skipping. Through ...

March 14, 2007 — -- What do you do if you're a television advertiser faced with more than 22 million consumers who can simply skip your ads with the press of a button? If you're TrimSpa, the ...

The company first introduced the DVR to the market 26 years ago, allowing consumers to easily record their favorite TV shows and skip commercials TiVo said it will continue to offer product support, ...

LOS ANGELES -- When Lexus adapted a TV ad campaign for users of TiVo, the digital video recorder, the automotive company and its advertising agency knew they were entering new territory. After all, ...

Remember when TiVo was all about skipping commercials? This week, the DVR pioneer began courting Madison Avenue ad firms with a new feature enabling users to search commercials by topic. That way, ...

After introducing a generation of television viewers to the joys of skipping over ads, TiVo Inc. plans to launch a new service to let its subscribers seek out the advertisements they’ve cut loose from ...

SAN FRANCISCO – Digital video recorder maker TiVo hopes to make a buck out of its customers’ viewing habits, selling the data it collects to broadcasters and advertisers. TiVo will sell ...

TiVo is changing the way we watch TV -- and it could change TV forever. Pausing live programs. Recording others without having to mess with timers or VCR tapes. Skipping through commercials. Rewinding ...

TiVo, a wholly owned subsidiary of Xperi, has announced new features for its home screen user interface solution that enable advertisers to seamlessly reach hig ...