Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

The generation that switches brands the fastest is also driving demand for loyalty programs. This counter-intuitive trend caught my attention recently, especially as companies like Starbucks and Delta ...

Michaels said Monday it is expanding its loyalty program to reward its most loyal customers. The Texas-based company ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Loyalty programs have evolved far beyond their humble ...

Starbucks will introduce a new three-tiered system to its US loyalty program on March 10, chief brand officer Tressie Lieberman announced at the coffee chain’s investor day on Thursday. Starbucks’ ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

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