The testimonial is a common advertising method used in advertising media, such as television and radio commercials and sales letters. In a testimonial, an end user of a product or service, as opposed ...

Using testimonials, endorsements and good reviews in your marketing can help bolster your brand and increase sales. But you need to be careful that you use these methods of promotion correctly or you ...

If you’re interested in finally sharing testimonials from satisfied clients, here’s everything you need to know. Many consumers now rely on customer reviews to choose everything from their plumber to ...

One of the reasons we hear from financial advisors who hesitate or don’t participate in testimonial marketing is the fear of exposing their clients’ information, and especially concerns that clients ...

Last week, I talked about everything you always wanted to know about securing customer testimonials. But once you have them in hand, it's what you do with them that really counts. What follows are ...

The SEC’s new Marketing Rule compliance date was November 4, 2022. As part of the Marketing Rule, the SEC expanded advisers’ ability to use client testimonials in marketing materials. With these new ...

Testimonials are widely used in advertising to promote commercial products and services, which speaks to their effectiveness. While it’s fine to use testimonials to promote a shampoo or a lawn ...

Revision of the advertising rule in place since 1961 reflects technological advances like social media marketing, according to the regulator By Mark Schoeff Jr. The SEC on Tuesday approved a final ...

Establishing trust and credibility is crucial for multifamily marketers to forge connections with potential residents and boost their company’s reputation. But they need more than just sleek websites ...