The New York Times’ advertising arm is finding it can write its own future through technology. As publishers grapple with the "zero-click phenomenon" -- described as a search behavior where users find ...
The retail giant is purchasing Vibe.co, a company that enables advertising through connected TVs.
Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted ...
Today, we have a new entry in the "Tech Companies Have No Idea How to Market AI" Canon. Just ask Google. No, seriously: ...
The General Motors brand is back with its fifth holiday ad, leaving much of its emotional formula in place.
The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...