A start-up is trying to change the way ads are handled in casual games by making the spots less obtrusive and potentially more viable for the average marketer. CNET contributor Don Reisinger is a ...

Tap Me unveiled the industry’s first in-game, mobile ad platform, which enables brands to engage with gamers in a way that adds value to their experience as they are playing the game — rather than ...

Demand side platform MediaMath has scooped up Tap.Me and its roughly 11 employees for an undisclosed sum. The deal brings MediaMath a far more robust mobile and video ad serving capability than it had ...

US mobile ad start up Tap.Me has unveiled details about its achievements-focused advertising package that's currently being integrated into the Unity engine. It'll enable developers using Unity3D to ...

We profiled Tap.me, an in-app advertising platform for iOS, shortly after their first round of funding, highlighting their early goals around adding value to a gamer’s playing experience. On their ...

Mobile in-game ad platform Tap.Me has given gamers the opportunity to earn benefits based on their interactions with sponsors. When marketers offered a rich advertising experience through the platform ...

Pulling together both mobile marketing experts and those with experience in brand building, start up ad platform Tap.Me has unveiled a new advertising advisory board. The board will be charged with ...

Chicago-based startup Tap.Me, whose technology platform lets brands advertise within mobile games, has been acquired by MediaMath, a New York advertising technology firm. Financial terms of the ...