The difference between a tagline and a values statement comes down to size. A company's values statement encompasses the operation of the entire organization, whereas a tagline attaches itself to a ...

Editors’ note: This article is adapted from a longer report by the author based on more than 1,800 responses to an in-depth survey of nonprofit organizations’ use of taglines. Nothing’s more central ...

As you know only too well, in the world of small businesses, standing out is key. Actually, needing to stand out is not even an issue, it is a given. No, instead the issue is: How can you stand out?