It’s time for retro-plastic watch mania again—or, at least, it is if you’re based in one of just seven cities worldwide, or are prepared to move very fast online. Dropping next week is the reborn TAG ...

Last month, a surreptitious early glimpse of TAG Heuer’s full-scale revival—officially revealed today—of its iconic plastic-cased 1980s watch, the “Formula 1,” appeared in the fitting setting of the ...

TAG Heuer marks its return as the Official Timekeeper of Formula 1 by releasing new editions of some of its best-known racing watches from the 1960s, ’70s and ’80s: the Monaco, Carrera and Solargraph.

Watches and Wonders 2025 is upon us. Click here for all our reports from the watch world's biggest annual event. Last May, after years of demand from fans, TAG Heuer teamed up with Kith’s Ronnie Fieg ...

When I first became interested in (and soon engulfed by) watches a decade or so ago, TAG Heuer was one of a small handful of brands I could name off the top of my head. After going down the rabbit ...

As Brad Pitt's latest flick F1 hits the big screen on June 27 and Formula 1 races to sign contract extensions for more pit stops across the U.S. throughout this decade, 2025 marks what might be the ...

In a strange twist of fate, one of the most popular vintage TAG Heuer watches of the past couple of decades is also the cheapest the high-end watchmaker has ever produced. TAG Heuer’s new Formula 1 ...

Formula 1 is experiencing an unprecedented surge in popularity, with over 800 million viewers tuning in over the past year, 40 percent of whom are women. Yet, TAG Heuer, the new official timekeeper of ...

TAG Heuer honors racing legend Ayrton Senna with two new limited editions ✓ Celebrating a long-standing collaboration ✓ See ...

When the original TAG Heuer Formula 1 timepiece made its debut in 1986, it marked a significant milestone for the brand. This was the first watch to bear the TAG Heuer name following the acquisition ...

The 44mm automatic features titanium, forged carbon and Brazilian-inspired accents; the 43mm quartz reinterprets Senna’s ...