Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve campaign control. Performance Max has come a long way since its rocky launch.

This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re flying blind. However, the need for audits doesn’t disappear; it simply shifts. To ...

Usually, this question shows up after an account has already run Search campaigns and is wondering if consolidating search themes into a Performance Max campaign is the way to go. I’ve seen plenty of ...

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...