PEOPLE is the first to reveal the pop star's involvement in the campaign and the advertisement's corresponding teaser video

Sabrina Carpenter stars in a new Pringles commercial that will fully air during Super Bowl 60 on Sunday, Feb. 8, 2026.

GoPuff customers can enter to win a live taping of a Skittles Super Bowl commercial starring Elijah Wood on their front lawn.

The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring actor Elijah Wood. Instead of airing during the broadcast, Skittles will perform its commercial at the home of one lucky fan on Sunday, Feb. 8, 2026, the day of Super Bowl LX.

OpenAI is reportedly planning a 60-second Super Bowl LX ad on Feb. 8, 2026, as AI rivals ramp up spending to win users, trust, and attention.

Amid increasing backlash over AI-generated ads, this commercial will be decidedly real, and likely very weird.

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

OpenAI is heading back to the Super Bowl, turning the biggest night in advertising into a showcase for its chatbot ambitions just as the AI rivalry with Google, Meta and a wave of upstarts hits a new pitch.

In the 15-second clip, the “Espresso” hitmaker sat on the floor of a house, holding a “flower” made of Pringles chips. She plucked them one by one in a game of “he loves me, he loves me not.” To better frame the red tin of Pringles beside her, Carpenter was styled in an all-white ensemble.

AI companies are engaged in an expensive arms race to attract users and alleviate public anxiety about the technology.

With less than a month to go until Super Bowl LX, insurance companies, snack brands and fast food joints are already dialing their marketing budgets into overdrive with a slate of announcements building to the big day.