Memphis-based Varsity Spirit founder Jeff Webb is widely credited with "shaping cheerleading as it exists today." ...
North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...
Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and ...
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