Launched by Sri Adhikari Brothers in 1999 as a Hindi comedy channel and later acquired by Sony Pictures Networks in 2005, Sony SAB (erstwhile SAB TV) has finally shifted its gears from being a ...

Television has long been the heartbeat of Indian households, bridging cultures, generations, and emotions with stories that ...

Mobile TV network Yamgo has launched its 100 th channel after securing a worldwide distribution deal with media giant Sony. The launch of Sony SAB, a hugely successful Indian focused entertainment ...

Hindi entertainment channel Sony South Asia Broadcasting has joined free satellite TV platform Freesat, after four years as a subscription channel on Sky. The family-friendly comedy and entertainment ...

This month, Sony SAB in India launches Itti Si Khushi, an adaptation of All3Media International’s Shameless. Produced by Rose Audio Visuals, Itti Si Khushi is set in Mumbai and follows the story of 21 ...

Sony SAB, a Hindi GEC owned by Sony Pictures Network India (SPNI), has changed its positioning from being a comedy channel to a living room brand. The move is aimed at establishing Sony SAB as a ...

The show will premiere on 2 December at 7:30 p.m. Mumbai: Sony Sab is set to launch a new show titled Dil Diyan Gallaan. The show highlights the predicament of many families in India who are distanced ...

Sony SAB, the Hindi general entertainment channel (GEC) from Sony Pictures Networks India, on Thursday announced a change in its brand and content strategy — from being a comedy channel to one that ...

Sony SAB has adopted a new brand philosophy, yet again. As it evolves from being a comedy channel to one that tells relatable stories to the entire family, it aims to strengthen its emotional ...

Sony Pictures Networks India (SPNI) has been leveraging digital media quite effectively by uploading its TV content on YouTube. Sources suggest that SPNI is earning around Rs 250 crores annually from ...