Foreign influence campaigns, or information operations, have been widespread in the run-up to the 2024 U.S. presidential election. Influence campaigns are large-scale efforts to shift public opinion, ...

If we type #food in the Instagram search bar, it will show countless hits, not to mention #foodie or other related hashtags. But why are culinary topics so popular on social media platforms? To ...

New research found that social influencers are unlikely to change a person's behavior by example. To stimulate a shift in people's thinking, target small groups of people in the outer edge or fringe ...

Researchers show what happens in the human brain when we try to influence other people or when we ourselves are influenced by others. When people change their opinion after they have received ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...

We've likely all heard some version of this social wisdom: "You become like the five people you spend the most time with." "Show me your friends, and I'll show you your future." "We become like the ...