Photos from the celebration show the "Umbrella" singer in head-to-toe plastic while standing under a slime-filled waterfall ...

Houston loves its made-for-Instagram immersive experiences, from installations at the Museum of Fine Arts to the eye-popping hues of The Color Factory. But one new "museum" doesn't just look cool on ...

Now, the slime-obsessed can get gooey in meatspace, too. Sloomoo Institute is a growing slime-based experiential destination, with a recently revamped New York location and two new spaces opening in ...

Manhattan’s Sloomoo Institute, an interactive museum for slime where more than a thousand kids and adults can be seen elbow-deep in the substance on any given Saturday, is opening two new smaller ...

When was the last time you experienced pure joy? In this frenetic, stress-filled world, it can be difficult to let go of your to-do list long enough to fully experience anything, much less nostalgic, ...

If you take a walk on Broadway in Soho on any weekend or during the day in the summer, you’ll see a bunch of children lined up waiting to get into one of New York’s hottest destinations. Sloomoo ...

When it comes to healing from grief, there’s often not a simple answer, but there are some recommended standbys. Therapy, of course, is essential, and maintaining close contact with a community also ...

Rihanna and A$AP Rocky rented out Sloomoo Institute in New York City to celebrate their son RZA’s fourth birthday, complete with slime-making stations, interactive ...

Rihanna and A$AP Rocky went all out for their son RZA’s fourth birthday! The couple rented out Sloomoo Institute, an immersive slime experience, in New York City on ...