Sometimes, the most simple nail designs are the ones that stand out among the rest. Although there’s nothing wrong with intricate patterns and opulent embellishments— we love a good over-the-top nail ...

What is the key to a conversion-based design? As little design as possible. Discover the psychological benefits of a simple design. It’s a question that marketers and designers ask themselves every ...

Simple designs are easier to understand, cheaper to make, less likely to fail, and easier to fix than complicated designs. Yet, in my industry–making bags–complexity rules. This is because, for more ...