Like building a house, building a strategy for selling a franchise requires a blueprint. You need a logical plan that takes you from laying the foundation (gathering leads) to sealing the roof ...

All salespeople have heard the term "build rapport" more times than they can count, and for good reason: Rapport is a critical element of any sale. But if your competitors are already doing it, and ...

If you’re struggling to sell, it may be time to stop and take a hard look at whether you have all the pieces in place. Strong franchise sales start with a clear process everyone actually follows every ...