Self-control plays an important role in achieving our personal goals. Yet, self-control is hard and prone to failure – whether we’re trying to stick to a workout regimen, to reduce alcohol consumption ...

Your inability to control undesired or impulsive behavior might not be a matter of willpower, but of perception and belief. A new study published in the Journal of Experimental Social Psychology ...

In order to be successful at school and work, and achieve our personal goals, we all need to exercise self-control by resisting immediate temptations and desires that conflict with other goals.

People who can delay gratification and master their impulses thrive in life. And experts say that you can learn skills to rein in bad habits. By Christina Caron We tend to respect and even idolize ...

Having high self-control is often seen as a good thing. It’s believed to be key to success in many aspects of life—whether that’s getting a promotion at work, sticking to your workout regime, or ...

How do we reconcile this tension? In a paper published in Consumer Psychology Review, I introduce the Pathways for Avoiding Self-Sanction (PASS) model, which explains how consumers can escape guilt or ...

A scientific squabble over how to define self-control draws from an unlikely source: A story from Greek mythology. Sailing home to Ithaca after the Trojan War, Odysseus longed to hear the Sirens’ ...