SALEM — This city’s already a step ahead going into the new tourist season. Kate Fox, the city’s tourism director, said the new show “Salem” on WGN America has resulted in a large bump in traffic to ...

The Witch City saw a record number of visitors for the 2024 Halloween season. According to city officials, Salem welcomed 87,351 visitors on October 31 this year compared to 63,856 on October 31, 2023 ...

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As Halloween approaches, many people, including residents across Western Massachusetts and Connecticut, are planning a trip to Salem. Millions of tourists visit this “Witch City” every year, ...

It's time for witches, goblins and devilish creatures to run amok almost everywhere, with Halloween just a few days away, on Wednesday. But nowhere on the planet has Halloween become such a total ...

SALEM — Don’t do it. Don’t go to Salem in October. I know what you’re thinking. “Oh, it can’t be that bad.” “It’ll be fun.” “We’ll make a day of it.” “We’ll go when it’s less busy.” 1) It is. 2) It ...

A popular tourist attraction in Salem has closed to visitors as the federal government shutdown begins, landing right in the heart of Witch City’s busiest tourist season. Facilities at the Salem ...

-- Aiming to rouse Salem County from its label of a sleepy countryside, freeholders have tuned into the regional media market in hopes of invigorating the local tourism economy. With budget vacations ...

Salem's tourism-promotion arm has changed its name to Travel Salem, from Salem Convention and Visitors Association, and will move into a new downtown location while opening two satellite offices along ...

An estimated 100,000 tourists come through Salem, Massachusetts, each day in October. Ann Matica visited local shops in Salem to see how the tourism industry impacts business. While some businesses ...