The B2B marketing landscape is shifting rapidly, especially in down markets where marketers face growing pressure to find efficiencies, deliver higher engagement and accelerate pipeline velocity.

SMS marketing – when executed properly – can be one of the best and most reliable ways to connect with customers and offer a personalised experience. Kristen Pimpini shares what marketers need to know ...

With open rates for email marketing at all-time lows, social media platforms like Facebook increasing advertising costs, influencer marketing failing to deliver on its initial hype, and more, it’s ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Short message service, or SMS, is a less common term in many marketing strategies today.

In the rapidly evolving digital era, SMS marketing has emerged as a powerful option for businesses, providing fast, straightforward means to reach customers. SMS marketing consists of sending ...

When used together strategically, email and text message marketing create multiple touchpoints that guide your audience through their journey and respect their communication preferences. This ...

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While still an essential marketing channel for brands of all kinds, it’s no secret that email marketing has become a much tougher nut to crack since its inception. With open rates dipping below 25 ...

2022: the year of SMS marketing. With cookies continuing to diminish, brands understood the need to gather more first-party data and marketers got more creative in their customer outreach, including ...

SMS marketing startup PostScript has raised $65 million in a Series C round of funding, the company said Wednesday. The COVID-19 pandemic “forced brands to accelerate their marketing strategies and ...