Return on assets and return on investment, or ROA and ROI, offer different perspectives on the profitability of your business. The meanings of the terms can vary by context, so the only way to use ROI ...

ROI is an important measure of an investment's performance but it has some drawbacks. Reviewed by Margaret James Fact checked by Jared Ecker Return on investment (ROI) is a ratio that measures the ...

It’s a question every PPC account manager is asked, but it’s also a question many account managers struggle with answering. PPC marketers aren’t necessarily statistics wizards or mathematically ...