In the “How to Train Your Dragon” Roblox game, new challenges, dragons and virtual items including Viking hats pop up before the movie’s release.

A "How to Train Your Dragon"-themed game within Roblox has had over 10 million plays and is on pace to be Universal’s most-played Roblox integration. Read Also: Top Anticipated 2025 Movies For ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

In the “How to Train Your Dragon” Roblox game, new challenges, dragons and virtual items including Viking hats pop up before the movie’s release.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.