Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

Update: The game has been deleted from Roblox. Inspired by the indie hit REPO, E.R.P.O. is a brand new co-op horror ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...

Gamebeast to provide Brave group access to its UGC gaming solutions, starting on Roblox.

Australia's eSafety commissioner says her team has "taken Roblox to task" over its risk of exposing children to harm but ...

There's plenty of gamers who've found fame and fortune for their online activities ... but Schlep gained notoriety for a fairly unusual reason.

Roblox posted a wider third-quarter loss but boosted its revenue forecast for the year as a pair of videogaming crazes generated robust top-line growth. The videogame company posted a loss of $257.4 ...