There were seven styles of speech that Hermogenes identified that also had a lasting impact on rhetoric and public speaking.

We are currently accepting Fall 2026 applications for our Ph.D. program only. Are you interested in writing and the teaching of writing? Digital composing and remix? Intercultural rhetorics? The ...

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

We all use rhetorical structures – or rhetorical figures to give them their proper name. But, unless we’re skilled in their use, as politicians and advertisers clearly are, we don’t necessarily employ ...

Rhetoric may seem abstract and old-fashioned until you realize that all your favorite rhymes and tunes and lines depend on it. Have you ever asked yourself why Obama is so rousing at a rally? It’s ...