Proper 12 brought in $600 million for Conor McGregor. Excitement shook the spirits business when Conor McGregor debuted his whiskey in September 2018. With his captivating demeanour and unwavering ...

Conor McGregor's business acumen has consistently garnered him widespread laudation worldwide. Right from the Irishman's Proper 12 brand (Proper No. Twelve Irish Whiskey) to his real estate venture ...

Conor McGregor made a great deal of money from the Proper 12 Whiskey sale, but it did not make him a billionaire. The combat sports world has been set abuzz by the recent news that Conor McGregor sold ...

According to a news release Mexican beverage company Becle, best known for its Jose Cuervo tequila products, has fully acquired the Proper 12 whiskey brand from Conor McGregor. That release revealed ...

If there’s one thing that you can be sure of, in terms of celebrity-endorsed liquor products, it’s that a reviewer will almost invariably lead with some kind of short discussion of that individual.

Conor McGregor is facing a lawsuit from a close friend that could amount to millions of dollars. The Irish Independent is reporting that Artem Lobov, a retired fighter who was once a training partner ...

Conor McGregor’s long-time teammate and friend Artem Lobov has revealed he played a key role in setting up the UFC star's wildly successful whiskey business. In April 2021, ‘Notorious’ sold his ...

In March Mexican beverage company Becle, best known for the tequila brand Jose Cuervo, announced that they had fully acquired Eire Born Spirits, a company owned by Conor McGregor, Audie Attar and Ken ...