This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching support for programmatic bidding on inventory eligible for ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director at AppLift.

Among all the pros and cons of adding header bidding, one challenge is often not addressed: getting buy-in from senior sales leadership. The idea of programmatic competing against direct-sold ...

Why we care. This feature offers publishers the chance to potentially increase revenue through programmatic demand. However, using invalid traffic-only cookies might have legal implications, so it’s ...

SupplyChain v1.1 advances meaningful update to help advertisers better understand how bid requests are created, handled, and routed across the programmatic supply chain; For Public Comment Until ...

According to a new report from ClickZ, authored by Rory Edwards, publishers are rushing headlong into header bidding, the popular new technique sweeping ad tech by storm. With the rapid increase in ...

There has been a surge in programmatic buying among online marketers in the past two years. A recent review by the Association of National Advertisers (ANA) and Forrester, found 79 percent of buyers ...

Google Optimization optimizes bids about once daily. Programmatic display platforms can optimize in milliseconds. This programmatic search platform optimizes bids and budgets every 30 minutes. Vector ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Header bidding is a technique whereby publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers. This method has been viewed as primarily benefiting ...