Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...
It’s hard to believe, but until now, professional cheerleading wasn’t a real path for even the most elite athletes. But now, Varsity Spirit is rewriting the playbook with the launch of the first-ever ...
Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...
DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages 18 and ...
INDIANAPOLIS (WISH) — The Pro Cheer League is starting its inaugural season Friday in downtown Indianapolis. Organizers hope it can pave the way for paying cheerleaders. The league is owned by Varsity ...
Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...
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