Add Yahoo as a preferred source to see more of our stories on Google. After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

Michael Jordan appeared on Gatorade bottles, but he never had his own flavor. The new darling of the sports marketing world, LeBron James, will have that privilege when 32-ounce bottles of Powerade's ...

Powerade and Gatorade are popular sports drinks that contain water, a specific type of sugar, citric acid, and salt. They’re pretty similar, but Powerade contains more micronutrients. Share on ...

Forbes contributors publish independent expert analyses and insights. Brook Choulet, M.D. is a Concierge Sports & Performance Psychiatrist. In a move poised to redefine sports sponsorships, Powerade ...

Powerade is getting a makeover. For the first time in 13 years, the sports drinks brand is redesigning its packaging and launching two new calorie-and sugar-free products: Powerade Ultra and Powerade ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...

As Powerade continues to grow under the BodyArmor Sports Nutrition (BASN) umbrella, they’re now entering the enhanced water sector. Powerade Power Water was launched on Wednesday, a new ...

Are you team Gatorade or Powerade? Now owned by PepsiCo, Gatorade may have been the first electrolyte-packed sports drink to rush out of the gates in 1965. But Powerade -- the Coca-Cola Company's ...

In the sports business world, there are few brands that show complete and seemingly perpetual domination. There's Nike , and its Jordan brand, in basketball shoes. And there's PepsiCo , and its ...

One college student has the same lunch every day: a harmless routine until a classmate appointed herself the Snack Police. This classmate despises the drink and complains constantly about its smell, ...