Mobile growth acceleration platform Liftoff published its latest Mobile Ad Creative Index recently, in which it revealed its findings about the effectiveness of ads on various mobile platforms — games ...

Almost every game developer uses rewarded video to monetize because it’s lucrative – but there’s also a lot not to like about it. “A 30-second video ad just isn’t that engaging, and there’s no reason ...

Google has updated its monetisation platform with a raft of new tools and formats for developers to implement in their free-to-play games. One of the biggest additions is the AutoFlip feature. This ...

This article originally appeared on GeeMee's own website. The digital advertising landscape is witnessing a revolutionary shift as playable ads evolve from their gaming origins to become a universal ...

Sony files a patent for a new AI feature that could detect when players are on loading screens and show advertisements during ...

After launching its interactive ad format on CTV in March, Samsung Ads’ “GameBreaks” is expanding its portfolio of fun-sized, interactive mini-games. Four new gaming titles will soon be available to ...

Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, ...

Disney is launching new playable advertisements also known as "advergames" on Hulu and ESPN. This ad type lets viewers engage with advertising via remote. According to The Verge, advergames began with ...

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