If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

In today's fast-paced business world, one of the most important skills you must develop in order to effectively lead others is the ability to persuade and influence others. Whether you are leading a ...

His new platform aims “to defend free speech and free inquiry against all its enemies.” But is it really just obsessed with cancel culture? In an essay published on June 30, Johns Hopkins University ...

What argument or viewpoint do people find most persuasive? Go ahead and think about it for a moment. Ready for the answer? In any discussion, negotiation, or conflict ...

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

How compelling is this ad? Our new scheduling app does it all! It’s easy, reliable, and effective. It allows you to connect with your team and also get more done on your own. It saves you time and ...

Welcome to your column on public speaking. Last week, we started the discussion on persuasive speech. We defined persuasion as “the art of gaining fair and favourable consideration for our points of ...