Note: See Laura in person at the MarketingProfs B2B Forum, Driving Sales: What's New + What Works. Catch Laura's session on "Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century.

It’s easy to view AI as a way to do the same things faster. And while it certainly delivers on efficiency, that framing ...

Campaign Autopilot aims to simplify multi-channel marketing by handling campaign execution and optimization from a single ...

Internet marketing services help businesses boost lead quality, sharpen targeting, and improve conversions without raising ...

Interpublic Group of Companies (IPG) has partnered with D-Wave Quantum to research and develop quantum-computing applications for campaign optimization, Marketing Dive can exclusively share. The news ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

NEW YORK--(BUSINESS WIRE)--Feedvisor, the AI-driven optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, today announced the launch of its advanced ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Software Platforms and Paid Search Optimization Drive AI Performance Marketing Adoption as Advertisers Prioritize Automated Budget Allocation, Creative Intelligence, and Measurable ROAS Improvement ...

Microsoft Research’s Decision Service platform uses machine learning to automate testing and optimization of website elements as reported by MediaPost. Some of the website elements the platform can ...

Conversion rate optimization is one of the fastest-growing movements in the digital marketing universe. For a long time, not many people knew about conversion rate optimization. It was often something ...