While it's been established that B2B businesses often benefit from content marketing, one type of content leads the way to more credibility (and conversion): case studies. In general terms, a case ...

The field of simulations includes immersive solutions ranging from internships to computer reproductions and virtual reality. Nevertheless, it is possible to simulate and provoke thought using only ...

Last week, Fire Enterprises (FEI) marketing maven Marka told savvy salesperson Zoot how to create client case studies and use them as sales tools. This week, Marka gives Zoot a tip for writing a ...