Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward tween years. Which means it’s about time for something new. Cue ...

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

In a world where consumers are bombarded with ads everywhere they go, authenticity—the quality of being honest, genuine and trustworthy—is the key to breaking through the attention barrier.

On today’s episode of AD Nauseam, Amy and Daniel talk about how the FTC has approached native advertising and what you need to know. DISCLAIMER: Because of the generality of this update, the ...

Thrad, the AI-native advertising infrastructure platform, today (4th June, 2026) announced the general availability of four distinct ad formats designed natively for LLM and AI-powered conversation ...

Get ready for ads in the Gemini AI assistant – eventually. Get ready for ads in the Gemini AI assistant – eventually. is a senior reporter covering technology, gaming, and more. He joined The Verge in ...

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

In the battle against climate disinformation, native advertising is a fierce foe. A study published in npj Climate Action led by Boston University (BU) researchers, in collaboration with Cambridge ...