For many brands, earned media coverage is a coveted goal, and for good reason—it can strengthen their reputation and put them in front of a new audience, ultimately generating more sales. Yet, some ...

Editors and reporters are inundated with pitches, and most startups struggle to cut through the noise. What earns attention isn’t another product announcement, but a perspective that signals expertise ...

Boscobel's Joyce Bosc shares the findings of her latest survey of GovCon reporters and offers tips to help build those relationships. Unlocking effective media coverage is the primary goal of every ...

Celebrity publicist and CEO of Society22 PR, an award-winning hybrid digital PR agency based in Los Angeles and NYC. What’s the most valuable aspect of your business? Hint—it’s not the product or ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

The convention brought an age-old predicament: Either protest peacefully and get ignored by the media or protest violently and draw media scorn. On the second night of the Democratic National ...