A key part of market analysis is predicting what market position your company will occupy in the future. Combining forecasting and analysis techniques allows you to determine how the market is going ...

Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its service capabilities with advanced ...

Creating an effective strategy for your marketing efforts doesn't happen all at once, and neither is it a problem only the marketing department has to deal with. Once you implement the marketing ...

Many small businesses and startups fail not because of a lack of ideas, but due to poor strategic planning and execution.

If you work in a digital marketing agency, the following scenario will likely be familiar: You get a call from a stressed-out client and hear their voice shaking on the other end of the line, their ...

Jeff Bartel is chairman and managing director of Hamptons Group, a private investment and strategic advisory firm headquartered in Miami. Whether your organization is an established company or a ...

Discover what the marketing industry is all about before starting your career. Learn about key roles, skills, trends, and ...