Remember back in the day, when most girls weren’t allowed to wear makeup until their sixteenth birthday? If Walmart has their way, girls as young as eight will soon be rocking smoky eyes on playdates!

MASKS AND SERUMS, YOU MAY HAVE HEARD THE TERM SEPHORA KID TO DESCRIBE KIDS AS YOUNG AS EIGHT HEADING INTO COSMETIC STORES. THIS ONE’S NEW FOR ME, BUT YOU SOUND LIKE PERSONAL EXPERIENCE. WESH 2’S PAOLA ...

New York (CNN) — Tweens are obsessed with skincare. Their curiosity for all kinds of creams, gels, face masks and facial peels has even earned them a viral moniker: “Sephora Kids.” “The Sephora Kid ...

They’re deep into skincare. Teens and tweens are increasingly obsessed with caring for their complexions. Kim Kardashians’ 9-year-old daughter North West posted herself getting an elaborate facial ...

Oh, you think shopping for a teenager is rough these days? Try figuring out what’s still in style among the 9- to 12-year-old set. While you could play it safe and stock them up on so much viral ...

Add Yahoo as a preferred source to see more of our stories on Google. Credit: Canva/Motherly Tweens do not miss much. They clock your tone, the pause before you answer, and yes, that eyebrow lift when ...

SEATTLE — With tween beauty growing in popularity, it's important to know the basics when it comes to age-appropriate skincare and makeup. Seattle makeup artist Michelle Wight says that starting ...

The Gen Z-er knows exactly what’s cool nowadays, whether that’s beauty, fashion, tech or lifestyle. And not only do they follow the latest and greatest trends, but this is the generation of the trend ...