Elf, a Christmas movie positively received by both audiences and critics during its initial release, follows a man named Buddy Hobbs (Will Ferrell), who grew up in the North Pole surrounded by elves.

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Brand-led innovation is emerging as a critical driver of e.l.f. Beauty Inc.’s ELF growth momentum in fiscal 2026, enabling the company to outperform a slow-growing mass beauty category. In the second ...