Google’s parent company, Alphabet Inc, has a market cap of close to $1.5 trillion, and it generates a substantial portion of its revenue from advertising on its various platforms and services, ...

The Ninth and Second Circuit Courts of Appeal recently issued decisions confirming that competitive keyword advertising does not create a likelihood of confusion where the plaintiff’s trademark does ...

In August 2015 we reported on the decision of the British Columbia Supreme Court (“BCSC”) in Vancouver Community College v Vancouver Career College (Burnaby) Inc, 2015 BCSC 1470. That decision was ...

The continuing growth and popularity of the internet has created a wealth of new opportunities for trade mark owners seeking to market their goods or services online. The reliance of internet users on ...

The issue of “keyword advertising” – a concept unique to the internet – continues to generate court decisions. And in the most recent decision, Goliath has triumphed over David. Keyword advertising is ...

Paying for ad placement on the results page of a Web search engine. Also called "paid search," advertisers typically bid for higher placement of their ad on the page. Ads are matched to the words ...

We're not referring to just any keyword ad. But 1-800-Contacts is suing Lensworld for buying search link advertising using the keyword: 1-800-Contacts. The downstream effect of a win for ...

In the early days of the internet, a law firm's website was informative, created to be discovered by internet researchers who were interested in information about, or contact with, an attorney for a ...

Search advertising (aka keyword advertising) is one of the hottest trends in marketing today, and no wonder–paying only for ads that potential customers click on is an advertiser’s dream come true.

Twitter is introducing a new ad unit called Search Keywords Ads, which allows advertisers to pay for their tweets to appear in search results for specific keywords. Search Keywords Ads are similar to ...