As legend would have it, after receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan wore black and red shoes, which violated the league’s then dress code rules.

In case you missed out on watching most of the recent NBA season, arguably the most popular player emerged as Minnesota Timberwolves Anthony Edwards. Adidas, the company who endorses Edwards, also saw ...

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While most companies save their best commercials for Super Bowl Sunday, Nike got a head start on their big ad. The footwear and apparel company aired a 90-second commercial last week during the ...

Every year, new commercials go viral during the Super Bowl, and one particular spot caught the attention of sports fans this year. Fans watching the game were intrigued by the trailer for a new movie ...

His Nike ads featuring Bo Jackson as well as those with Michael Jordan and Spike Lee were as much art as commerce It’s highly unlikely you recognize the name Jim Riswold. It is, however, highly likely ...

His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising and entertainment. By Michael S. Rosenwald Jim Riswold, a visionary and ...

The New Orleans Pelicans will have two Jordan Brand athletes in their starting lineup this season. On Saturday, Jordan Brand announced it had signed the New Orleans Pelicans forward Brandon Ingram to ...