Edit: Ideally (which is what we have right now), any arbitrary JSON data structure would be put into a DOM and then I could issue XPath-like queries to get at stuff.

JSON is the data structure of the Web. It’s a simple data format that allows programmers to store and communicate sets of values, lists, and key-value mappings across systems.

For many businesses, analytics is heavily dependent on the extract, transform, and load (ETL) process, whereby data is lifted out of a production system and shunted over to a data warehouse. But ETL ...

Google Prefers JSON-LD Structured Data Google’s John Mueller made it clear that Google preferred JSON-LD structured data. Personally, I prefer it as well because it’s easier to implement.