Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad ...

Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.

Maggie Zhang, head of global video measurement GTM at Amazon Ads. Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But ...

Samsung Ads is rolling out a shoppable connected-TV experience on Samsung TV Plus that uses Amazon Ads’ remote-enabled interactive video ad technology. The launch makes Boiron USA, Logitech, PLAION, ...

Amazon’s ad game is changing fast, and brands that stick to old strategies won’t keep up. AI-powered video ads, Stream TV and connected platforms are opening up huge opportunities–but Amazon isn’t the ...

Samsung Ads, the advanced advertising division of Samsung Electronics, has unveiled its first-to-market brands and agencies to take advantage of Amazon Ads’ r ...

Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets When you purchase through links on our site, ...