An impressive 9-10% of viewers pressed red to see a new interactive advert for T-Mobile on Freeview last month. The ad was the first to come from ITV and emuse's new interactive ad initiative, which ...

Hulu lets its subscribers choose the show they want to see. Now the video-streaming service is increasingly letting users choose to respond to certain commercials right away. A commercial from Sleep ...

Ed Sheeran will star in the world's first interactive full-length music TV advert on Thursday (June 26). The first advert will air on E4 at 7.58pm - before The Big Bang Theory begins - and feature the ...

AUSTIN, Texas--(BUSINESS WIRE)--KERV, a leader in video analysis, performance and monetization, today announced a strategic partnership with VIZIO (NYSE: VZIO) to expand its interactive connected TV ...

Cyril Daoud is the CEO of Hoppr, a global advertising innovator whose technology extends messaging and branding on digital devices. Digital advertising had a wild ride in 2020, plummeting in value ...

Disney has expanded its suite of interactive advertising formats on Disney+, as the media giant looks to create new revenue opportunities while maintaining what it describes as a viewer-first ...

Until fairly recently, advertising has been limited to one-way communications. Advertisers attempt to make lasting impressions on mostly passive audiences in short periods via billboards, broadcast, ...