The Comcast-owned NBCUniversal Owned Television Stations are getting a little cozier with its cousins at FreeWheel, Comcast’s ad marketplace designed for local and regional Connected TV and OTT ...
NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced its partnership with A+E Networks, a global content company comprised of some of the most popular and ...
Typically, a video publisher uses one tech platform to manage and schedule its direct sold inventory, and another tech platform, or an SSP, to manage its programmatic demand from open exchanges and ...