Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers.

In the late 1990s, when Ray McCandless was asked to create a public-administration concentration in the M.B.A. program at the University of Findlay, he wanted to include a memorable capstone ...

A case study is basically a detailed analysis of a particular project, campaign, or experience working with a client, where you evaluate everything that happened to see how it contributed to the ...

Eleven members of the Forbes Agency Council outline the best ways to highlight the value of your products or services through a case study.

A well-written business case study can position you as an influencer and innovator. However, a weak business case study can tarnish your image.

How to Write an Advertising Case Study. A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies ...

Insert the words case study into your subject line and most online readers will snap to attention. White papers may get a yawn, but a case study promises real-life solutions and insider tips on how it ...

How do you write a case study that shows you care, makes your clients feel good, and (indirectly) demonstrates your credentials? When I write or edit a case study, especially for a professional ...

Samples in a portfolio are great. But case studies can do wonders to your success rate. Create one to impress your clients.