Whether you’re using your business plan to attract investors, support a business loan application or guide your internal strategy, providing a high-level snapshot of its contents up front is essential ...

Several years ago, I posted an article on the three steps to writing the perfect LinkedIn summary. A lot has changed since then. LinkedIn has made many updates and revisions, and they recently ...

Writing a good summary is harder than it looks. You need to capture the essence of something longer; this could be an article, a book chapter, a report. You then distil it into something brief and ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...